Business advice

Here's a collection of all my posts about running a small business:

The trap of hiring early employees to be future leaders
It's common for first-time founders to want their early hires to run their respective departments as the company grows, but it's normally not that simple.
Bootstrapping a software business built on WordPress with Lesley Sim
This discussion with Lesley covers a variety of topics related to the tactical issues she's working on at her bootstrapped startup.
Should you sell a product before building it?
Conventional wisdom says to validate a business idea by pre-selling the product to customers. I'm not so sure.
The problem with thought leaders
People who make money producing content often aren’t the experts they pretend to be.
The cat’s on the roof
As a leader, communicating change is an essential skill. Here's how I do it.
Freemium pricing, and cannibalizing your existing customer base
Switching to a freemium model can threaten existing revenue streams for an established business. Here are some ideas for dealing with that.
Can freemium products have good customer service?
Freemium can be a great marketing strategy, but how can you afford to provide good support when 95% of your users aren't paying?
What does “freemium” mean?
Freemium is an increasingly popular marketing strategy for online businesses. Unlike a free trial which ends after a set amount of time, freemium has an indefinite free period.
The best process is to not have one
A question I get often from new founders is about process. People who worked at large companies are used to having a process for everything and they want to emulate that.
Should remote employees be paid based on location?
There's a lot of debate about whether remote employee compensation should depend on cost of living. Let's explore...
The thriving wage: Compensating employees fairly
Have you ever heard of a customer service rep making $125,000 per year? At Less Annoying CRM, that's the going rate for someone with experience. In this post, I'm going to explain why.
The one skill every entrepreneur needs
No matter what your business does, you'll have to be comfortable working with a blank slate.
The problem with being data-driven
It's tempting to let data drive every decision you make at a startup, but there are many questions that data can't answer.
The problem with asynchronous communication
Remote-first companies often rely on asynchronous communication for improved productivity, but it's impact on company culture can be a problem, especially when people disagree.
Stop trying to maximize things
The idea of "maximizing shareholder value" is commonplace in business, but have you ever thought about what it really means?
How I'd build a Twitter network from scratch
Twitter can be a scary place for newcomers. This post explains how to get started growing your network.
Network vs. Audience vs. Community
Businesses can't succeed without relationships. This post explores the three main channels for developing those relationships:
Sococo review - How we set up our business's remote office
Sococo allows businesses to create a virtual office for remote employees, but its success comes down to how you use it.
The buying journey: TOFU → MOFU → BOFU
Most products aren't purchased impulsively. Deciding to buy something is a journey, and your marketing needs to appeal to people at different stages of that journey.
The enough number: What motivates you after you have enough?
In the early stages, every business needs to be focused on becoming profitable. But what happens once you have enough?
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