What does “freemium” mean?
Freemium is an increasingly popular marketing strategy for online businesses. Unlike a free trial which ends after a set amount of time, freemium has an indefinite free period.
The best process is to not have one
A question I get often from new founders is about process. People who worked at large companies are used to having a process for everything and they want to emulate that.
The problem with asynchronous communication
Remote-first companies often rely on asynchronous communication for improved productivity, but it's impact on company culture can be a problem, especially when people disagree.
Stop trying to maximize things
The idea of "maximizing shareholder value" is commonplace in business, but have you ever thought about what it really means?
The buying journey: TOFU → MOFU → BOFU
Most products aren't purchased impulsively. Deciding to buy something is a journey, and your marketing needs to appeal to people at different stages of that journey.