Business advice

Here's a collection of all my posts about running a small business:

What does “freemium” mean?
Freemium is an increasingly popular marketing strategy for online businesses. Unlike a free trial which ends after a set amount of time, freemium has an indefinite free period.
The best process is to not have one
A question I get often from new founders is about process. People who worked at large companies are used to having a process for everything and they want to emulate that.
Should remote employees be paid based on location?
There's a lot of debate about whether remote employee compensation should depend on cost of living. Let's explore...
The thriving wage: Compensating employees fairly
Have you ever heard of a customer service rep making $125,000 per year? At Less Annoying CRM, that's the going rate for someone with experience. In this post, I'm going to explain why.
The one skill every entrepreneur needs
No matter what your business does, you'll have to be comfortable working with a blank slate.
The problem with being data-driven
It's tempting to let data drive every decision you make at a startup, but there are many questions that data can't answer.
The problem with asynchronous communication
Remote-first companies often rely on asynchronous communication for improved productivity, but it's impact on company culture can be a problem, especially when people disagree.
Stop trying to maximize things
The idea of "maximizing shareholder value" is commonplace in business, but have you ever thought about what it really means?
How I'd build a Twitter network from scratch
Twitter can be a scary place for newcomers. This post explains how to get started growing your network.
Network vs. Audience vs. Community
Businesses can't succeed without relationships. This post explores the three main channels for developing those relationships:
Sococo review - How we set up our business's remote office
Sococo allows businesses to create a virtual office for remote employees, but its success comes down to how you use it.
The buying journey: TOFU → MOFU → BOFU
Most products aren't purchased impulsively. Deciding to buy something is a journey, and your marketing needs to appeal to people at different stages of that journey.
The enough number: What motivates you after you have enough?
In the early stages, every business needs to be focused on becoming profitable. But what happens once you have enough?
Entrepreneur vs. CEO
Every founder struggles with the transition from entrepreneur. This post examines what the two roles are, and how you move from one to the other.
If you have to compete with Lebron James, don't do it in basketball
Small businesses often try to mimic the business practices of large corporations which sets them up for a competition they can't win.
Replacing the water cooler: How we make remote culture work
Life changed for everyone in 2020 when the pandemic forced us to go remote. Here’s what Less Annoying CRM did to keep the company culture strong even without in-person interactions.
The technological divide - Why small businesses are struggling to compete, and what we can do about it
Technology has been driving business growth, but the vast majority of the gains are going to giant corporations. What can small businesses do to thrive in this ever-changing world?
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