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The thing about requiring credit cards to sign up for a free trial
A common question in SaaS is whether or not to require credit cards up front. I think the decision is easier than people make it seem.
Founder compensation - How to decide what to pay yourself
A tricky topic that every founder hopes to face is how much to pay themselves as the company grows. There are so many complicating variables.
Innovation Tokens - When to break from the status quo
Innovation is often talked about as an entirely positive thing, but it comes with a significant cost. This post explores when it makes sense to innovate, and when it doesn't.
Why we aren't a remote company
More and more companies are going remote, and that's great! But Less Annoying CRM has decided to stay in-person-first. This post explains why.
Employee equipment budget template
This post contains an internal policy write-up for an employee equipment budget. You can use this as a starting point for your own policy.
Lower growth means lower churn
In retrospect it's obvious, but maybe you've never thought about this: If your growth rate slows down, your churn will improve. Here's why.
How I ask questions in 1:1s that get honest answers
Asking good questions in a 1-on-1 meeting with employees is an art form. The right questions will uncover valuable insights about your business.
The trough of meeting overload
As you hire more people, you'll likely find yourself in more meetings. But there's a light at the end of the tunnel...
The trap of hiring early employees to be future leaders
It's common for first-time founders to want their early hires to run their respective departments as the company grows, but it's normally not that simple.
Bootstrapping a software business built on WordPress with Lesley Sim
This discussion with Lesley covers a variety of topics related to the tactical issues she's working on at her bootstrapped startup.
Should you sell a product before building it?
Conventional wisdom says to validate a business idea by pre-selling the product to customers. I'm not so sure.
The problem with thought leaders
People who make money producing content often aren’t the experts they pretend to be.
The cat’s on the roof
As a leader, communicating change is an essential skill. Here's how I do it.
Freemium pricing, and cannibalizing your existing customer base
Switching to a freemium model can threaten existing revenue streams for an established business. Here are some ideas for dealing with that.
Can freemium products have good customer service?
Freemium can be a great marketing strategy, but how can you afford to provide good support when 95% of your users aren't paying?
Set realistic customer service expectations
Most of the time, when a customer gets angry, it's not because you did anything wrong, it's because they were expecting something other than what happened.
What does “freemium” mean?
Freemium is an increasingly popular marketing strategy for online businesses. Unlike a free trial which ends after a set amount of time, freemium has an indefinite free period.
Great customer service happens during normal business hours
It's common to think that good customer service means 24/7 availability, live chat with instant responses, etc. The truth is, none of that is necessary.
The best process is to not have one
A question I get often from new founders is about process. People who worked at large companies are used to having a process for everything and they want to emulate that.
Should remote employees be paid based on location?
There's a lot of debate about whether remote employee compensation should depend on cost of living. Let's explore...
The thriving wage: Compensating employees fairly
Have you ever heard of a customer service rep making $125,000 per year? At Less Annoying CRM, that's the going rate for someone with experience. In this post, I'm going to explain why.
How I produce my podcast in 10 minutes with Zencastr, Audacity, and Transistor
Making a podcast doesn't have to be hard or expensive. I've gotten my workflow down to about 10 minutes per episode.
The one skill every entrepreneur needs
No matter what your business does, you'll have to be comfortable working with a blank slate.
How to make customer service more efficient without making it worse
Most of the time, making customer service more efficient also makes it worse. This post explains how to save time/money while making support better.
The problem with being data-driven
It's tempting to let data drive every decision you make at a startup, but there are many questions that data can't answer.
The problem with asynchronous communication
Remote-first companies often rely on asynchronous communication for improved productivity, but it's impact on company culture can be a problem, especially when people disagree.
Stop trying to maximize things
The idea of "maximizing shareholder value" is commonplace in business, but have you ever thought about what it really means?
How I'd build a Twitter network from scratch
Twitter can be a scary place for newcomers. This post explains how to get started growing your network.
Network vs. Audience vs. Community
Businesses can't succeed without relationships. This post explores the three main channels for developing those relationships:
Sococo review - How we set up our business's remote office
Sococo allows businesses to create a virtual office for remote employees, but its success comes down to how you use it.
The buying journey: TOFU → MOFU → BOFU
Most products aren't purchased impulsively. Deciding to buy something is a journey, and your marketing needs to appeal to people at different stages of that journey.
How startup funding works, and why we decided to bootstrap
Raising money from investors is one of the most fundamental startup topics, but most people don't really understand how it works. This post explains it from start to finish.
How to log into multiple accounts on any website using Chrome profiles
If you have multiple accounts for web services like Gmail, Instagram, or Twitter, it can be a real pain switching accounts by logging out of one and in to another. This article shows you how to solve that problem.
How the internet works - Cookies
This video gives a simple overview of what cookies are, why they're necessary for the internet to work, and how they can sometimes be used in a way that violates user privacy.
The enough number: What motivates you after you have enough?
In the early stages, every business needs to be focused on becoming profitable. But what happens once you have enough?
Entrepreneur vs. CEO
Every founder struggles with the transition from entrepreneur. This post examines what the two roles are, and how you move from one to the other.
How to set up email for your business with Google Workspace
This post explains how to sign up and activate Google Workspace so that you can have send and receive email from your custom business domain.
Tutorial: How to buy a domain name with Hover and host a website with Carrd
This video explains how to update your DNS settings for your domain to point at your website's server.
How to buy a domain name for your business
This video walks you through buying a domain name for your business website.
How the internet works - DNS (Domain Name System)
DNS is one of the most fundamental building blocks of the internet, and yet most people have never heard of it. Let's fix that.
Squarespace tutorial: How to set up your business website
This tutorial walks through how to set up a brand new website for your business in just 15 minutes using Squarespace.
The best website hosts for small businesses
There are countless website hosts out there. This post dives into which are best for beginner, intermediate, and advanced small business websites.
Carrd tutorial: How to set up your business website
It only takes 12 minutes to set up a new business site with Carrd. This video walks through all the steps, and gives a few additional pointers.
Four ways to get a logo for your business in less than 15 minutes
Creating a logo for your business doesn't have to be difficult. This posts walks through four different ways to get a logo quickly and affordably.
How to pick a color scheme for your business
If you're not a designer, picking your brand colors can be daunting. But it doesn't have to be hard. Here's a simple way to get your color scheme figured out.
Does design matter?
How much time should you spend working on making your business's online image aesthetically pleasing? The answer is to find the right balance.
If you have to compete with Lebron James, don't do it in basketball
Small businesses often try to mimic the business practices of large corporations which sets them up for a competition they can't win.
Replacing the water cooler: How we make remote culture work
Life changed for everyone in 2020 when the pandemic forced us to go remote. Here’s what Less Annoying CRM did to keep the company culture strong even without in-person interactions.
How to pick a great call-to-action for your website
Every website exists for a reason. This post explores what that reason is for your site, and how you can create a call-to-action to get your site visitors to complete your primary goal.
The technological divide - Why small businesses are struggling to compete, and what we can do about it
Technology has been driving business growth, but the vast majority of the gains are going to giant corporations. What can small businesses do to thrive in this ever-changing world?